About Us
Everything we do is about driving impact.
The Rethink Collective exists to change the odds for young people, families, and communities trapped in cycles of preventable harm.
We build the missing infrastructure for systemic change by connecting philanthropy, business, government, program delivery teams, culture, and community around shared purpose, shared data, and shared accountability.
Where most initiatives fund symptoms, Rethink builds the backbone that makes prevention possible, turning good intent into coordinated, lasting impact.
What makes us unique.
Cross-Sector DNA
We’ve worked inside both worlds: the corporate/creative
industries and the social impact/NFP sector. We know how to
translate between the two.
Systems-Change Lens
Unlike traditional marketing consultancies, we take a systems view, identifying root causes, leverage points, and long-term impact, not just campaigns.
Coalition Builder
We move beyond single-organisation strategies to create multi-sector alliances around issues such as youth mental health, loneliness, and gambling harm. This makes us not just consultants, but catalysts for collective action.
Deep Media & Marketing Credibility
With decades in agencies, media owners, and purpose brands, we bring insider expertise and trusted relationships across the advertising ecosystem.
Execution + Strategy
Many firms either write strategy or deliver campaigns. We do both, ensuring strategy is practical and actionable.
Networked Influence
Our collective experience gives us access to decision-makers, media value, and support, a unique leverage point for clients.
Our impact levers.
We are a consultancy that works at two levels: we help not-for-profits and businesses sharpen their strategy, story, and partnerships, whilst also not losing focus on the need to shift the bigger issues no single organisation can solve.
Our theory of change.
Our unwavering commitment.
Our Purpose
To turn good intent into credible, systemic impact by giving power to purpose.
Our Vision
An Australia where not-for-profits, business, philanthropy, researchers, and creatives work as one, shifting culture, policy, and resources so young people and communities can thrive.
Our Values
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Integrity Before Optics
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Do No Harm
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Impact Over Profit
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Systems Over Silos
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Collaboration at The Core
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Clarity and Usability
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Measure and Learn